The 9th International Conference on Behavioral and Social Computing (BESC 2022) will be a hybrid mode Conference, hosted by Matsuyama University, Japan, 29-31 October 2022. BESC conference aims to become a premier forum in which academic researchers and industry practitioners from artificial intelligence, computational social sciences, natural language processing, business and marketing, and behavioral and psychological sciences could present updated research efforts and progresses on foundational and emerging interdisciplinary topics of BESC, exchange new ideas and identify future research directions.

Following the successful BESC 2014 in Shanghai, China, BESC 2015 in Nanjing, China, BESC 2016 in Durham, NC, USA, BESC 2017 in Krakow, Poland, BESC 2018 in Kaohsiung, Taiwan, BESC 2019 in Beijing, China, BESC 2020 in Bournemouth, the United Kingdom, BESC 2021 in Doha, Qatar. BESC 2022 will be a HYBRID MODE CONFERENCE, hosted by Matsuyama University, Ehime, Japan, 29-31 Oct 2022. 

About Matsuyama University 

Since the University’s founding, the school’s three precepts of “Truthful”, “Useful”, and “Faithful” have been carried on without break in a liberal academic environment. Matsuyama University is engaged in the development of extensive educational initiatives aimed at the creation of talented individuals who will be able to contribute to society. It does so by implementing a curriculum which is ahead of the times while also responding to the needs of the times, a curriculum which gives consideration to the cultivation of a comprehensive vision and in which students come in contact not only with specialized knowledge but also diverse ways of thinking through close communication with fellow students and teachers.

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About Matsuyama

Matsuyama is located in Shikoku, the smallest of the four main islands of Japan. Facing the tranquil and beautiful Seto Inland Sea, the region has a pleasant climate – mild throughout the year with little rainfall. With the sea to the west and mountains to the east, it’s a place that offers both the conveniences of a city and the slow pace of the countryside. Matsuyama has an abundance of cultural offerings. There are hot springs including Dōgo Onsen, which is considered the oldest of all the hot springs in Japan, and the city is connected to Shiki Masaoka, a poet who is considered to have established the foundation of modern haiku. In the middle of the city stands Matsuyama Castle, which has one of the country’s most valuable keep towers built during the Edo Period (1603-1868). The areas around the castle still continue to maintain the culture of a traditional castle town. Befitting a town that has long welcomed many o-henro-san (pilgrims) who come for the famous Shikoku Pilgrimage, Matsuyama still exercises its time-honoured spirit of hospitality.

There are many ways to get to Matsuyama in the Shikoku region. It is actually a very quick trip from any of the other cities like Hiroshima and Kyōto, and only a 1.5-hour plane ride from Tōkyō. Matsuyama is a compact city with easy access to the city center and other main sightseeing spots from any of the gateways, so you can be assured of having a fruitful and enjoyable time during your travels.

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